Although the new 2014 Nissan Rogue hasn’t made it to dealerships quite yet, that hasn’t stopped Nissan’s latest compact crossover from setting a brand-new benchmark. Consider: When the first 2014 Nissan Rogue rolled off the line recently at the brand’s U.S. manufacturing facility in Smyrna, Tennessee, it became the 10 millionth vehicle to be built there. There’s no letup in sight, either, as Nissan aims to build 85 percent of its U.S. lineup in North America by 2015.
“Momentum continues as we add new products, jobs and investment to our U.S. manufacturing operations,” said Susan Brennan, Nissan’s vice president of manufacturing in Smyrna. “For more than 30 years, the Smyrna plant has been building high-quality vehicles, and today’s milestone serves as further testament to the flexibility, efficiency and talent of our U.S. workforce.”
To put those comments in perspective, the automaker reports that the Smyrna plant currently employs more than 7,000 people, who earn a combined $275 million in payroll and also build the Nissan Altima, Leaf, Maxima and Pathfinder. Backed by that kind of experience, the team in Tennessee expects no trouble in keeping up with the projected high demand for the 2014 Nissan Rogue.
“The consistent sales growth of Rogue has made it one of the superstars of the Nissan lineup since its launch in 2007,” said Fred Diaz, divisional vice president, Sales and Marketing, Service and Parts, Nissan U.S.A. “Now Nissan’s second-best selling vehicle, we will look to the all-new Rogue to continue its momentum and help drive the brand’s sales to the next level.”