If you ask Nissan CEO Carols Ghosn, size does matter. At an event yesterday at the Detroit Economic Club, the chief executive says that survival in the industry at the moment boils down to size. With rising costs abound, an automaker must be big enough to compete everywhere and in every segment.
One of the areas where automakers must “go big” in is technology. Ghosn stressed that every brand must be capable of developing gasoline, diesel, hybrid and electric-vehicle technology all concurrently in order to remain competitive. No brand can predict the future and determine which one technology will reign supreme, making it crucial for automakers to be involved in all areas. Ghosn’s tenure has re-made the brand, according to used Nissans Manassas. Across the country, Bremerton used trucks agrees.
“No 3 million-unit carmaker can make it,” Ghosn said, talking about the recently announced alliance between Renault-Nissan and Daimler AG. “You also must be in every market — and it’s not just Japan, Europe and the United States anymore but also Brazil, Russia, China and India. And you better be in Indonesia, too.”
Of course Ghosn’s other announcement at the event involved the Nissan Leaf, which already sold out of the 13,000 units allocated for the U.S. market.
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