Building on its recent success in the U.S. market—where it had its best month ever just before this spring’s earthquake and tsunami in Japan—Nissan recently announced a new six-year business plan aimed at quickly growing sales in both new markets and new segments. According to Nissan dealers in Massachusetts, the fresh “Nissan Power 88” game plan was developed for immediate implementation and gets its name from two goals the automaker plans to achieve by the end of Japanese fiscal year 2016: Reaching a global market share of 8 percent and boosting corporate operating profit to a “sustainable” 8 percent.
Highlights of the Nissan Power 88 initiative include:
- Increasing the automaker’s global portfolio to 66 vehicles, which will cover 92 percent of the world’s markets and segments; to reach this benchmark, Nissan will launch an average of one all-new vehicle every six weeks for the next six years.
- Continuing its commitment to sustainable mobility—already responsible for the introduction of the all-electric Nissan LEAF—by launching further new zero- and low-emission technologies for the industry; it’s also expected that total electric vehicle sales for the Renault-Nissan Alliance will exceed 1.5 million units by 2016.
- Expanding the concept of “mobility for all” by premiering new vehicles developed specifically for entry-level segments and emerging markets.
- Further consolidating China—where Nissan will have the capacity to produce 1.2 million units annually in 2012— as Nissan’s No. 1 global market, while also increasing its presence in Brazil, Russia, India and the next wave of emerging markets.
- Growing Infiniti’s global market share in the luxury segments to 10 percent by extending availability to more than 70 international markets.
“Nissan Power 88 is the roadmap for our company’s profitable growth,” said Nissan President and Chief Executive Officer Carlos Ghosn. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”