The all-new 2012 Nissan Versa debuted as the sub-compact segment’s sales leader in August. Versa sales last month topped 8,566 units, besting the Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda2, and Toyota Yaris.
As the newly redesigned Versa extends its dramatic year-to-date lead in the small car segment, Nissan has also begun a new marketing campaign for the model, based on the simple premise: “The Most Per Dollar.”
“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “It’s encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa’s momentum going in this highly competitive market segment.”
The Versa Sedan delivers 30 miles per gallon in the city and 38 mpg on the highway. Its fuel-efficient powertrain features a dual injector system, which burns cleaner and uses less fuel than a conventional injector design, and a smooth, efficient next-generation compact Nissan Xtronic CVT.
While the new Versa is small on the outside, it’s also cavernous on the inside. The sedan boasts more rear seat legroom than the Lexus LS460, BMW 5-series, and Mercedes-Benz E-Class, yet it costs just $10,990 – the lowest starting MSRP in the U.S.
Castignetti added, “The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we’re looking forward to Versa’s sales winning streak to continue for a long time to come.”