Nissan will be the first automaker to provide Quick Response (QR) codes on individual vehicle window stickers across its entire lineup. The first vehicles to get the automaker’s “on vehicle graphic” QR codes will be the 2012 Nissan Altima and Sentra. According to Oregon Nissan Dealers, all 2012 model year vehicles will eventfully feature the codes.
QR codes are being added to Nissan’s lineup as a way to provide a more interactive shopping experience for those with web-enabled iPhone, Android and Blackberry devices. It will also provide more data and new vehicle information to shoppers entirely for free.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “It’s a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.”
With a QR code reader, Nissan Altima CT shoppers can access a range of additional information about a new vehicle, including:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau. “It’s one more way Nissan helps the consumer by delivering content on their terms.”
