Nissan Boosts Market Share In Europe

While Nissan continues to build momentum here in the U.S., the automaker is also seeing strong performance abroad. Nissan continues to overtake rivals in Europe, for example, where the automaker has posted its highest market share since 1995.

In a flat market, Nissan sold 547,000 vehicles across the region in 2010. Nissan is also the number one Japanese brand in Russia and in the UK. In addition to strong sales, the automaker has also won the European Car of the Year and International Van of the Year awards.

“Achieving our highest market share for 15 years when the European market fell is phenomenal. It is a clear indication that Nissan’s commitment to offer innovative, exciting and segment-defining models to our customers is working,” said Simon Thomas, Senior Vice President Sales & Marketing for Nissan in Europe

Amid these milestones, Nissan is launching one of its most important new products yet. The first all-electric Leaf EVs have arrived in the UK, where demand remains high.

Thomas added: “Today, our product range is one of the most complete and competitive of any manufacturer, and we are expanding it. For that reason, 2011 could be the best ever performance by Nissan in Europe.”