Nissan Launches Certified Collision Repair Program

With year-to-date sales growth that’s outpacing the performance of rivals like Toyota, Honda, and Ford, Nissan has been on a serious roll through the first three quarters of 2011. And now, to help keep that momentum going, the automaker has rolled out the new Nissan Certified Collision Repair Network, open to both dealerships and independent repair shops. The Network’s goal: Provide owners with the kind of high-quality service and customer care that matches the high quality of Nissan vehicles themselves.

“There are growing numbers of owners who are enjoying the dependability, comfort, engineering and performance of Nissan vehicles every day,” said Mark Zoba, manager, Collision Parts, Part & Service Sales and Marketing, NNA. “These customers expect the highest level of consistent service, Genuine Nissan Parts, outstanding technical expertise and work done correctly in a skillful, efficient and careful manner. This means they expect prompt, professional, dependable service—which the certification process is designed to promote.”

To help make this endeavor a success, Nissan is turning to two experts in the field: DuPont Performance Coatings (DPC), which is a national leader in the implementation of auto-related certification programs, and I-CAR (the Inter-Industry Conference on Auto Collision Repair), an international, independent nonprofit organization dedicated to helping technicians achieve and maintain superior levels of industry training.

“The Nissan Certified Collision Repair Network has been developed as a dynamic competitive program to recognize and distinguish body shops that meet or exceed standards for repair work, training, equipment and delivery of customer service,” added Zoba. “Our partnership with DuPont and I-CAR helps ensure that every participating shop will offer the quality products, professional staff and enhanced services that meet Nissan’s exacting standards.”

And those of its customers, too.