Led by five individual July sales records, the Nissan division delivered a fifth straight monthly sales record last month, posting 101,279 sales, which translated into a 16.8 advantage over July of last year.
The brand’s record-breakers included entries right at the core of the market, too. In the midsize sedan segment, for instance, the Nissan Altima sold a record 29,534 units, reflecting an increase of 11 percent. Among the country’s crossovers, the seven-seat Nissan Pathfinder saw sales skyrocket by 235.1 percent, on 8,428 sales, while the more compact Nissan Rogue clocked in with a new July benchmark of 16,992 deliveries. Needless to say, expectations are running high for the all-new Rogue, which will be the first produced at Nissan’s U.S. manufacturing facility in Tennessee, starting later this year.
Another Tennessee product also set a record, as the all-electric Nissan Leaf grew sales by a whopping 371.9 percent to deliver 1,864 units.
Last, but certainly not least, the Nissan Versa returned to its usual position at the top of the subcompact segment, courtesy of a new July sales benchmark of 9,007 units. It’s a 20.9 percent sales surge that owes much to the launch of the all-new Nissan Versa Note Hatchback, which is at dealerships now.
Said Fred Diaz, divisional vice president, Nissan Sales & Marketing, Service & Parts: “With the launch of the all-new Versa Note, Nissan has now refreshed four of our top-five selling models in just more than a year. These all-new models are delivering new monthly highs and providing momentum for the upcoming launch of the all-new Rogue.”