With its new “Innovation for All” marketing effort now building momentum—and customer interest—Nissan is preparing to bring the campaign to life by introducing four innovative new vehicles at this fall’s Los Angeles Auto Show, with each one representing a significant breakthrough in its segment.
The all-new 2011 Nissan Quest will enter the minivan fray with a design aimed to appeal equally to families and empty-nesters, offering incredible functionality, distinctly sophisticated style, and world-class quality and reliability.
Nissan also will break new ground in the crossover categories with the Murano CrossCabriolet. This is a truly unique vehicle that takes all the features that make the Murano so popular—including its versatility and bold good looks—and then repackages them for an open-air driving experience that customers won’t soon forget.
Joining the Quest and Murano CrossCabriolet in making its world premiere in Los Angeles will be the Nissan Ellure sedan. This design concept will “bring a higher level of progressive and distinctive expression to the segment” according to Nissan.
Finally, Nissan will introduce the U.S. production version of its Leaf electric vehicle at the L.A. show. The Leaf will be the world’s first affordable, mass-produced all-electric car, with a range of up to 100 miles of zero-emissions driving, a top speed of approximately 90 mph and a number of easy charging options. Drivers will be able to recharge the Leaf’s battery pack to nearly 80 percent of capacity in just 30 minutes using a quick-charge station or achieve a complete charge in about eight hours with a 200-volt home-charging unit. Just as importantly, it will be available at a net cost to consumers (after a $7,500 federal tax credit) of $25,280 when purchasing or as low as $349 per month when leasing.
And that’s just for starters. A growing number of states are providing additional incentives for Leaf buyers, including California, offering a $5,000 clean-vehicle rebate; Georgia, which allows a $5,000 tax credit; and Oregon, with a $1,500 tax credit of its own.
Drivers can expect more details on all four new Nissans in the months running up to this year’s Los Angeles Auto Show, which is scheduled to run from November 17-28.